Turo is the “Airbnb for cars” — you list your personal vehicle, renters book it, and you earn income while your car would otherwise sit in your driveway. In major Canadian cities, well-listed vehicles earn $500–2,000+/month.
How Turo Works
- Create a free Turo host account at turo.com
- List your vehicle with photos, pricing, and availability
- Guests book and pay through Turo — you receive 75–90% of the trip price
- Guest picks up/returns the car (or you can offer delivery)
- Turo handles insurance coverage during trips
What Cars Earn Most on Turo
| Vehicle Type | Monthly Earnings (Urban) | Demand Level | Notes |
| Luxury (BMW, Mercedes) | $1,500–3,000 | Medium | High nightly rate, selective bookings |
| EV (Tesla, etc.) | $1,200–2,500 | High | Strong demand, Turo premium listing |
| SUV/Crossover | $800–1,800 | High | Most consistent bookings year-round |
| Minivan | $600–1,500 | Medium | Strong for family travel, weekends |
| Economy/Compact | $400–900 | High | Most booked, lower per-night rate |
Costs and Considerations
- Turo takes 25–35% of trip price (depending on your protection plan choice)
- Increased mileage and wear — plan for higher maintenance costs
- Check your personal auto insurance policy before listing — some policies have exclusions
- Business income: Turo income is taxable — keep records for CRA/IRS
Realistic Earnings in Canadian Cities
- Toronto/Vancouver: $1,000–2,500/month for mid-range SUV
- Calgary/Edmonton: $700–1,500/month
- Smaller cities: $400–900/month
| Disclaimer: This article is for educational purposes only and does not constitute financial advice. All investments carry risk. Please consult a qualified financial advisor before making investment decisions. |